Airbnb makes it obvious that they have a Superhost program. From indicators on listings to badges on profiles, guests are well aware that the property they're considering has a Superhost or not. The question is, does that really make a tangible difference to hosts? The data might surprise you.
Before we get there, let’s cover how Airbnb measures Superhost status.
Airbnb says they measure Superhost status based on four requirements
Airbnb performs quarterly assessments on January 1, April 1, July 1 and October 1, in which the four requirements will be evaluated. If you make the cut, Airbnb will notify you within 5 days after the assessment begins.
Once you’re a Superhost, your listing will receive a “SUPERHOST” indicator in the top corner and your profile will receive a fancy badge. That’s great and all, but what are the REAL reasons you should want to be a Superhost?
As AirDNA puts it...
Anyone with experience in the hospitality industry knows that everything boils down to RevPAR (Revenue per Available Rental) impact. RevPAR is the single best metric for comparing property performance. Our data shows that Superhosts globally earn 60% more revenue per available day, fueled by their ability to be booked nearly twice as often as their non-Superhost peers.
Only 19% of hosts have achieved Superhost status. So what disqualified the 81% from achieving it?
Not enough bookings
Airbnb wants to keep their listings as updated as possible. They don’t care how great of a rating a host used to have 2-3 years ago. It’s more important that hosts are still great hosts for the future guests that are looking to book.
Slow response time
It’s all about the guest!
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