Aaron, Co-Founder

Guests want moments of wow

Jun 28
2 min read

Guest expectations are rising

Heightened by the pandemic, guests are now expecting more from their hosts — from the cleanliness of the property to amenities that make their stay more enjoyable.

Now more than ever, hosts have to worry about providing positive guest experiences. Guests want hotel-quality amenities and exceptional personal touches. That can be tough to provide, especially for a host who's balancing multiple properties.

Welcome, Millennials!

Millennials are defined as those born between 1981-1997, making them ages 24-40 in 2021. That’s also the most likely to be your guests!

The 25-44 age group makes up a whopping 59% of guests booking on Airbnb.

  • 36% of Airbnb guests are 25-34 years old
  • 23% of Airbnb guests are 35-44 years old


One thing we know about Millennials is they’re all about experiences (see term the experience economy). They want to feel special, seen and are craving more from their stays than the average consumer. The nice (and maybe scary?) thing about Millennials is if they have a positive experience, they’re more than happy to take to social media and tell the world about it. That can be a great thing for you — it can lead to more 5 star reviews, repeat bookings and an increased following.

There’s a darker side to that share-every-experience-online coin, but let’s focus on the positive for now.

What goes into providing a positive experience?

Creating moments of “wow.” Any time guest expectations are exceeded, a moment of wow is created. Scientifically, this is when endorphins and dopamine is released in your brain. This feel good sensation is common whenever we are positively surprised.

We created Snackt to provide moments of wow

Moments of wow can also be created when someone is delighted by something unexpected. A guest receives an unexpected package from their host filled with delicious snacks. Now that’s something to post on Instagram about.

On an emotional level, we believe hosts play a vital role in bringing people together — and that’s needed now more than ever. As the world begins to reopen, people are longing for time gathering with family and friends or to explore a new area. In short, we help you by creating moments of wow.

If you're interested in learning more about how we can help create moments of wow for your guests - please contact us!

For further reading


Guesty STR Report 2021

Market Week Millennials Look for Experiences

Wikipedia Experience Economy

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